In Chinese, abstract concepts are often expressed using concrete figurative language – in contrast to German. For example, the abstract term “success” can be expressed directly in German. In Chinese, however, it is often described using an image or metaphor, such as “climbing a mountain”. 

While direct statements are common in German – “The project was successful” – Chinese tends to use more indirect formulations – “The project has reached the summit”. 

Chinese expressions are often highly context-dependent. A word can therefore have completely different meanings depending on the situation, which is less often the case in German. For example, if you take the word “红” (hóng) = red, it can simply mean the colour red in many contexts. In a business or social context, however, “红” can also mean success or happiness, as in “红火” (hónghuo – “flourishing, successful”). Or take the word “高” (gāo) = high: in everyday use, “高” simply means high, as in “高山” (gāoshān – “high mountain“). In educational language, however, “高” can mean “advanced” or “superior”, as in “高等教育” (gāoděng jiàoyù – “higher education”). And in the interpersonal sphere, “高” can also express respect or esteem, as in “高尚” (gāoshàng – “noble, superior”). 

As you can see, it is important to understand the context in order to avoid misunderstandings. Therefore, be open to adjustments in the conversation in order to develop a deeper mutual understanding. 

Do you have upcoming appointments with Chinese contacts? Are there situations in which you have already experienced this? If so, how did you deal with it? I look forward to a lively exchange and thank you for your contributions!